This cubic world is Seb Edwards (Wanda), the creative team Kevin & Nicolas (Publicis), the client and our interpretation of the new Web3 metaverse and it’s been really fun to build it.įirst with a shooting in Italy and Slovenia, mixing live backgrounds, green screens and a lot of rigs ! Then after many concepts by Nathan in post the most challenging part was to find the perfect balance between what’s real and what’s not and we quickly decided to keep the great landscapes offered by the location as much as possible and enhance them enough for everyone to understand the concept to keep a realistic and natural feel. “This project was a great opportunity to work with talented people and explore ways to translate a concept into powerful imagery.
